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02
Nov
2007
Written by Harry
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We all are aware that many sites, directories and blogs lost their page rank in the latest Oct Google Page Rank update. Many people are very unhappy because they have spent lots and lots of money on buying links and were expecting a high page rank. Matt Cutts had already warned people of this but many seemed to ignore this and are facing the consequences now.
I always said and will continue to say that for me Alexa rank is more important than the Google Page Rank. First I would like to point out why people spend money to advertise on high PR sites:
1. To get high PR and in turn rank high in Search Engines to get more traffic.
2. Get traffic from direct clicks.
Now the point here is traffic. You want good PR for traffic and for that you end up paying high amount of money. Here we have more respect for a website for its Google Page Rank and not the amount of visitors it receives daily.
Everyone knows that to earn good amount of money from a website, you need visitors who can click your ads or buy products. Advertising on a website with Google Page Rank of 8 and alexa of above 1K will always give you less visitors. Whereas, advertising on a website which has Alexa Rank of below 100 and Google Page Rank of 0 will definitely give you more traffic and in turn more money.
Google now has made a very smart and much required move to penalize websites which buy or sell links. If this move was not made then any bad website would have had gained a high PR by buying links outside. Now, I feel a website will be rated on its proper merits rather than the website owner’s pockets.
Conclusion:1. Concentrate more on content rather than backlinks. If you have good content then people will always link you.
2. Always have a look at your traffic and Alexa rank. You should always aim at reaching the below 100 mark.
3. Ignore the Google Page Rank completely. Good PR will come automatically if you concentrate more on good content.
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email - admin[at]harry-inc.com
This seems to be obvious with your points, but as we all know Alexa Rank is not accurate it calculates merely based on the number of ppl who have Alexa tool bar installed in there browsers and visit your site, this can be manipulated easily.
You maybe right that alexa takes data via its toolbar but when we compare two sites we need to assume that the percentage of vistors who have alexa toolbar on both sites are same or there would be a minimal difference. For e.g I have alexa toolbar you do not. We both visit 2 websites and as per alexa both sites received 1 hits each which in my opinion can be the right data to calculate a websites exposure.